When a Lemon Is Just a Lemon
When a Lemon is Just a Lemon Public relations. Image (or crisis) management. Publicity. Maybe even influencing. Spin doctors. Ouch. PR gets packaged many different ways – and not always positively. But what if instead of using PR to share information in the most favorable light, our goal becomes to share it in the most accurate light? It seems like we’re having a lot of